MARC details
| 000 -Record Label |
|---|
| fixed length control field |
01698cam0a2200421 4500 |
| Version Identifier |
|---|
| control field |
20210903134805.0 |
| International Standard Book Number (ISBN) |
|---|
| Number (ISBN) |
9986850509 |
| General Processing Data |
|---|
| General Processing Data |
20040105d2003 k y0lity50 ||||ba |
| Language of the Resource |
|---|
| Language of Original Work |
eng |
| Coded Data Field: Textual Material, Monographic |
|---|
| Monograph Coded Data |
a j 001yy |
| Coded Data Field: Textual Material - Physical Attributes |
|---|
| Textual Material Coded Data Physical Medium Designator |
r |
| Title and Statement of Responsibility |
|---|
| Title Proper |
Rinkodaros principai |
| First Statement of Responsibility |
Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong |
| Subsequent Statement of Responsibility |
[iš anglų kalbos vertė Jurgita Cvilikaitė, Aušrinė Kunigonytė, Donatas Masilionis |
| -- |
mokslinė redaktorė Nina Klebanskaja] |
| Publication, Distribution, etc. |
|---|
| Place of Publication, Distribution, etc. |
Kaunas |
| Name of Publisher, Distributor, etc. |
Poligrafija ir informatika |
| Date of Publication, Distribution, etc. |
2003 |
| Place of Manufacture |
Kaunas |
| Name of Manufacturer |
Morkūnas ir Ko |
| Physical Description |
|---|
| Specific Material Designation and Extent of Item |
854, [1] p. |
| Other Physical Details |
diagr., schem. |
| Dimensions |
27 cm |
| Notes Pertaining to Title and Statement of Responsibility |
|---|
| Text of Note |
Orig. antr.: Principles of marketing |
| Internal Bibliographies/Indexes Note |
|---|
| Text of Note |
Bibliogr. sk. gale |
| Internal Bibliographies/Indexes Note |
|---|
| Text of Note |
Pavadinimų ir dalykinė r-klės: p. 834-854 |
| Acquisition Information Note |
|---|
| Source for Acquisition/Subscription Address |
Tiražas 3000 egz. |
| Preferred Access Point |
|---|
| Authority Record Number |
LNB:qTF;=Bh |
| Preferred Access Point |
Principles of marketing |
| Language (when Part of a Heading) |
vertimas į lietuvių k. |
| Personal Name Used as Subject |
|---|
| Entry Element |
Knyga |
| Corporate Body Name Used as Subject |
|---|
| Entry Element |
Knyga |
| Topical Name Used as Subject |
|---|
| Authority Record Number |
LNB:D*23108;D*25966;=BO |
| System Code |
lnmmbr |
| Entry Element |
Marketingas |
| Topical Subdivision |
Mokomosios priemonės |
| Topical Name Used as Subject |
|---|
| Authority Record Number |
LNB:D*33656;D*25966;=BX |
| System Code |
lnmmbr |
| Entry Element |
Rinkos analizė |
| Topical Subdivision |
Mokomosios priemonės |
| Universal Decimal Classification (UDC) |
|---|
| Number |
339.138(075) |
| Universal Decimal Classification (UDC) |
|---|
| Number |
339.13(075) |
| Personal Name - Alternative Responsibility |
|---|
| Authority Record Number |
LNB:V*341337;=BH |
| Relator Code |
070 |
| Entry Element |
Kotler |
| Part of Name Other than Entry Element |
Philip |
| Dates |
1931- |
| Personal Name - Alternative Responsibility |
|---|
| Authority Record Number |
LNB:Q7C;=uY |
| Relator Code |
070 |
| Entry Element |
Armstrong |
| Part of Name Other than Entry Element |
Gary M. |
| Dates |
1943- |
| Personal Name - Alternative Responsibility |
|---|
| Authority Record Number |
LNB:qTC;=Be |
| Relator Code |
070 |
| Entry Element |
Saunders |
| Part of Name Other than Entry Element |
John A. |
| Dates |
1946- |
| Personal Name - Alternative Responsibility |
|---|
| Authority Record Number |
LNB:qTD;=Bf |
| Relator Code |
070 |
| Entry Element |
Wong |
| Part of Name Other than Entry Element |
Veronica |
| Personal Name - Secondary Responsibility |
|---|
| Authority Record Number |
LNB:qec;=CD |
| Relator Code |
730 |
| Entry Element |
Cvilikaitė |
| Part of Name Other than Entry Element |
Jurgita |
| Personal Name - Secondary Responsibility |
|---|
| Authority Record Number |
LNB:V*344882;=BP |
| Relator Code |
730 |
| Entry Element |
Masilionis |
| Part of Name Other than Entry Element |
Donatas |
| Dates |
1952- |
| Personal Name - Secondary Responsibility |
|---|
| Authority Record Number |
LNB:V*128223;=BE |
| Relator Code |
340 |
| Entry Element |
Klebanskaja |
| Part of Name Other than Entry Element |
Nina |
| Dates |
1954- |
| Personal Name - Secondary Responsibility |
|---|
| Authority Record Number |
LNB:qed;=CE |
| Relator Code |
730 |
| Entry Element |
Kunigonytė |
| Part of Name Other than Entry Element |
Aušrinė |
| Originating Source |
|---|
| Country |
LT |
| Agency |
C1B |
| Date of Transaction |
20030729 |
| Originating Source |
|---|
| Country |
LT |
| Agency |
C1 |
| Date of Transaction |
20040105 |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Knyga |